Do you have the name of the hottest breakfast milk

2022-08-07
  • Detail

Breakfast milk: do you have a name

around the Spring Festival this year, the author found in five interviews and investigations on the dairy consumer market in Jining City, Shandong Province that 14 packages of 14 kinds of "breakfast milk" of three famous dairy enterprises were not marked with "product name" in Chinese characters. Therefore, it is not forbidden to doubt whether "breakfast milk" has a "product name"

the author can see from the 14 packages that the marked enterprises with a year-on-year decrease of 14.3pct are "Mengniu", "Yili" and "Sanlu"; The packaging materials are plastic bags, pillows (bags) and boxes (bags). They are not printed with the two Chinese characters of "product name" which are intuitive, concise, popular, easy to understand or clear at a glance. Instead, in addition to the three big Chinese characters of "breakfast milk", the oil pressure system is severely leaking oil, and other fonts are also printed The names of UTM are different. Nowadays, UTM is increasingly appearing in the plastic molding and extrusion laboratories. It is not known whether it is "product name", which makes people puzzled -

first, there are 10 peach flavors in the large-scale nuclear plastic market. Marked as "breakfast milk" of a company, the front of its packaging box (bag) and pillow (bag) are respectively marked with non aligned and discontinuous multi line words: "breakfast milk", "flavored milk", "walnut flavor", etc., with different fonts and sizes; It is marked as "breakfast milk" of a company, and the front of its pillow (bag) is also marked with multi line and discontinuous words: "milk + egg", "breakfast milk", "walnut flavor", etc

second, wheat flavor. Marked as "breakfast milk" of a company, the front of its plastic packaging bag is marked with multiple lines of text: "breakfast milk", "flavored milk", "wheat flavor", etc; For the "breakfast milk" marked as the name of a company, the front of its plastic packaging bag is marked with the upper, middle and lower lines of text: "milk + egg", "breakfast milk" and "wheat flavor"; It is marked as "breakfast milk" in the pillow (bag) of a company. The front of the pillow (bag) is marked with the words "wheat flavor", "breakfast milk" and "flavored milk" in the upper, middle and lower lines. In addition, there are two kinds of "breakfast milk" packed in boxes (bags). In addition to the registered trademarks of the two companies on the front, they are also marked with multi line and discontinuous logos, such as "breakfast milk", "flavored milk", "wheat flavor" and so on; "Wheat flavor", "breakfast milk", "seasoned milk", etc

the third is corn flavor. There are two plastic packaging bags. On the front of one bag, there are three lines of "corn flavor", "breakfast milk" and "flavored milk" on the top, middle and bottom. On the front of the other bag, there are such signs: one line is "corn flavor", one line is "breakfast milk", and the other line is "rich in iron, zinc and vitamin AD"

fourth, peanut flavor. Marked as "breakfast milk" of a company, the front of the box (bag) is marked with three lines of text: "peanut flavor", "breakfast milk" and "flavored milk"

five is egg cookies. Marked as "breakfast milk" of a company, the front of its (bag) is marked with a text label that is not in the same line: "egg cookie flavor", "breakfast milk", "flavored milk", etc

obviously, the "breakfast milk" of these five "flavors" is not marked with the word "product name" on the front of the package, but is marked with multiple lines, multiple "flavors" and other words, and the font, color, size and even arrangement are not unified, giving people the suspicion of lack of norms. It is difficult for people to determine what the "product name" of these "breakfast milk" is? In addition, the box (bag) marked with "walnut flavor", "wheat flavor" and "egg flavor" of a company contains "breakfast milk". The front of the box (bag) is not marked with the word "product name" of "breakfast milk", and only the "heat sealing" edge on the "top" of the box (bag) is marked with:“ ×× Walnut breakfast milk "“ ×× Wheat flavored breakfast milk "“ ×× Egg flavored breakfast milk. However, such a marking method seems to be an intuitive "product name". In fact, if it is compared with the logo on the "front", it will appear that the "two" fail to "justify themselves" and will be puzzling

as the name implies, "product name" should be the "last name" and "first name" of the product. The "last name" and "first name" of the product should have continuity, integrity, indivisibility and non arbitrariness, and must not be expressed "arbitrarily". However, as for "breakfast milk", no matter how many words there are in its "product name", its annotation should be a coherent and complete text unity, which can not be separated or interrupted, otherwise it will make people feel confused

here, the author may wish to raise three questions again: first, is there a "product name" for "breakfast milk"? If so, what is its authentic "product name"? 2、 Is the incoherent character arrangement, word appellation, font difference and unequal font size the real "product name" or "full standard"? If so, wouldn't such a "ranking" method be "nondescript"? 3、 The "product name" of "breakfast milk" should be one of the most important identification items. In order to facilitate consumers to identify its "product name" intuitively and quickly, should the item logo with the word "product name" and the full name of the product be printed on the packaging?! 4、 Should the relevant departments compulsorily stipulate that the packaging of "breakfast milk" must be marked with the two Chinese characters of "product name" and standardize the "product name" of "breakfast milk"

reprinted from: China Food News

Copyright © 2011 JIN SHI