Analysis on the advantages and disadvantages of th

2022-07-22
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Doors and windows are customized products. To realize industrialization, we must first break through the bottleneck that customized products are difficult to achieve large-scale standardized production. In addition to the production links, there are also problems in after-sales service, on-site installation and other links.

doors and windows are customized products. To achieve industrialization, we must first break through the bottleneck that customized products are difficult to achieve large-scale standardized production. In addition to production, there are also problems in after-sales service, on-site installation and other links, so it is impossible for the furniture and electrical industry to produce, stock, ship and install at will. Therefore, unlike other industries, in the context of the rapid development of the industry, the main problems restricting the healthy growth of the door and window industry are not in the market or the terminal, but in the industry itself

when TV sets were in short supply, no matter how high the price, people bought them everywhere. Now the net profit of each TV set is squeezed to only 10 yuan; In the past, the "mobile phone" cost tens of thousands of yuan, but now it can be owned for free with tens of yuan or even recharge. This is that when things reach their extremes, they will turn against each other. With the help of individual media, individual industries tend to get out of control. The same is true of the door and window industry. Blindly following the trend, blindly starting and blindly comparing are the taboos of traditional Chinese manufacturing enterprises

as a customized enterprise, the development stage cannot simply pursue that the more door and window franchisees, the better, or the larger the production volume, the better. The key to its success or failure lies in the overall combination of brand, technology, management and organizational level

according to the analysis of Deyuan door and window professionals, the current Chinese door and window industry has four advantages and two disadvantages

advantages

1 the refined decoration market has been strongly driven

with the gradual increase of "turnkey" projects, the phenomenon of providing floors, cabinets and sanitary ware for real estate purchase in first tier cities has become popular, but the phenomenon of providing doors and windows is rare, which provides a hotbed for door and window manufacturers to customize their main business products. Whether it is refined decoration or rough housing, doors and windows have become necessities, providing unlimited development space for the door and window industry. Moreover, in previous years, the door and window industry was only an "accessory" of furniture, cabinets, bathroom, flooring and other industries, which was included in customized furniture, making the industry classification embarrassing. Through the efforts of door and window enterprises in recent years, the media, exhibitions and entrepreneurs finally gave it a definition: customized doors and windows. After that, a new industry - door and window industry came into being. It is estimated that in the next three to five years, China's door and window industry will gradually expand with the increase of market demand, but it will not soar several times

2 "professional + environmental protection" is recognized by the market

in the past, traditional doors and windows were generally completed by decorators (or carpenters). In this market, the "road workers" in the decoration team account for a considerable proportion. There are very few really high-level carpenters in the processing of doors and windows, resulting in high cost, difficult quality assurance and environmental pollution when the decoration company customizes doors and windows. Therefore, the decoration company did not do well in customizing furniture for the owners, and was repeatedly complained. The emergence of professional door and window manufacturers has won the recognition of consumers, and also conforms to the trend of the concept of "great environmental protection" advocated by the state

3 the supporting facilities of the industrial chain have been basically improved

in the early stage of the development of the industry, the material supporting facilities required by door and window enterprises are very imperfect. If door and window enterprises want to achieve innovation, they must first design by themselves, and then take the initiative to find some material supporting manufacturers to jointly develop according to the design drawings, which greatly increases the innovation cost and time cycle of enterprises. In the face of changing market demand, door and window manufacturers are willing but insufficient

with the development of the industry, its supporting materials also keep up with the pace of the market. Today's material suppliers no longer passively provide door and window factories with multiple varieties and specifications of materials, but also actively help door and window enterprises develop new products, accelerating the improvement of the entire industrial chain and laying a solid foundation for the rapid improvement of the industry

4 the market position of the high-end door and window industry has improved.

the decoration company in the past could not have such a professional production and installation team. At most, oneortwo carpenters led a few migrant workers to install and construct on site with simple tools. Its professionalism and stability really cannot be compared with the professional door and window enterprises now

disadvantages

1 solution to the contradiction between personalization and scale

due to the personalization of customized products, they need to be customized, and the lack of standards, the development speed of the door and window industry will be limited like wardrobe, stairs, and cabinets. This is the contradiction between personalization and scale, and it is also the root cause that restricts the industry from becoming bigger and stronger as easily as furniture and household appliances. Therefore, in general, it is difficult to have "oligarchs" in the door and window industry, and it is impossible to achieve "one company dominates, all sizes take all". Therefore, the phenomenon of "a hundred schools of thought contend, a hundred flowers bloom" is easy to appear in the customized industry

2 low price competition reduces the reputation of the whole industry

due to the fact that the entry threshold of the door and window industry is not too high on the surface, coupled with the uneven regional consumption level, the requirements of individual owners are not high, coupled with the obvious seasonal demand and the widespread production bottleneck in peak seasons, it is difficult to control the process and quality in the customization process. Some new enterprises are more likely to have quality problems if the after-sales service is not in place. This problem concerns the reputation of the whole industry. Fuxuan doors and windows should be reminded and valued

there are also some sliding door agents. They are new to the door and window industry and do not have a deep understanding of the door and window industry. They are only optimistic about the broad prospects of the door and window industry, but do not see the core problems of the door and window industry. With strong financial strength, in order to obtain rapid development, they begin to fight a price war as soon as they enter the industry, attracting franchisees to seize terminals at low prices, which may play a certain role in short-term network construction, but in the long run, The long-term low-cost operation of enterprises can not obtain sufficient profit support, and gradually lose the ability of sustainable development and innovation, resulting in problems such as flying orders and shoddy quality, which will put enterprises in a dilemma

if we blindly fight for output, terminals and prices, and make the above mistakes in the initial stage, we don't make up our minds to improve the product quality and make a solid production supporting system, the result is not which enterprise or brand will suffer, but the entire Chinese door and window industry

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成都外阴白斑医院

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